Eco-fashion retailer Rapanui is using Google Maps to help inform customers about the carbon footprint of each of their products. The map allows users to investigate the complete supply chain of products from source to dispatch.
The maps shows where the raw materials are obtained and the energy used in their production. The map then shows the distance the products travel and the mode of transport used in their shipping.
Rapanui say that you can view a Google Map showing the complete supply chain for every one of their men's and women's products.